Our History

Profile of Design was established in 2003 by Lance Lockwood in Sydney, NSW as a furniture and adhoc facilities company, evolving into a full service commercial interiors firm in 2005. Through his sales career at Wilkhahn International, Lance became a specialist in high-end commercial furniture. Originally, all furniture sold through Profile of Design was new, until Lance discovered the environmental benefits of recycled furniture.

Four years into trading, while working on a make-good project, Lance saw the furniture being binned during demolition.  Knowing the quality of what was being thrown away, he was quick to offer to take it away and store it in containers and what he couldn’t salvage, went to scrap. This was the moment when Profile of Design shifted its thinking and became so much more than just another fit-out company.

In 2009, as business grew, Lance acquired his first 500 sqm warehouse and started to accumulate an extensive range of quality recycled commercial furniture. With a strong trade and furniture background, Lance now offers his clients a complete service and with no real need to market, Lance has built his reputation as a problem solver.

We have a strong team and a 1500 sqm warehouse based in Sydney and our clients love working with us because we solve their problems, and we care about the environment as much as they do.